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About

A specialist with the receipts — not a generalist agency.

Notionalize is the dedicated systems and IT partner for teams ready to scale — Official Notion Ambassador, Certified Relay.app Partner, 10,000+ hours building operations, and a 4.2 Trustpilot rating from the founders who've trusted us with theirs.

100+
Systems built for growing businesses
50+
Automations deployed across clients
20+ hrs
Saved per client, per week on average
10,000+
Hours hands-on building operations

Why Notionalize

We don't just recommend tools. We build the systems that make them work together.

From Notion to Make to custom AI, we architect, build, and maintain the infrastructure your team actually uses.

Use-case driven

We diagnose your operations first, then implement the right solution. We never start from a tool we want to sell.

Cross-system expertise

We've implemented across dozens of organizations and platforms. We know what works, what breaks, and how to connect it all.

Chaos to clarity

Scattered tools, broken handoffs, confused teams — we turn operational chaos into systems your team actually follows.

Built to scale

Our systems handle today's workload and tomorrow's growth without falling apart. We architect for where you're going.

Meet the founder

The person who'll actually architect your systems.

Julius Alba

Founder & Lead Operations Architect

Official Notion Ambassador · Certified Relay.app Partner

Connect on LinkedIn

Julius Alba is the founder of Notionalize and the creator of ClientFacingPortals, a SaaS built on the official Notion API. As an Official Notion Ambassador and Certified Relay.app Partner, he designs, builds, and runs the operations systems that growing agencies, founders, and teams actually rely on.

Across 10,000+ hands-on hours he's built 100+ systems and deployed 50+ automations — turning scattered tools into one source of truth, then layering workflow automation and custom AI on top. For most clients that's 20+ hours a week back, in a system their team follows without being told to.

He works tool-last: diagnose the operation, design the source of truth, then automate — because the fix is almost never another app. He writes about that approach — APIs vs MCP, when to automate versus hand a task to an AI agent, and the automation stack that actually lasts.

What I'm deep in

  • Notion OS architecture & relational design
  • Notion API & client-portal SaaS (ClientFacingPortals)
  • Workflow automation — Relay.app, Make, Zapier, n8n
  • Custom AI & MCP integrations for operations

Teaching & coaching

I don't just build systems — I coach teams to run them.

Years inside mastermind agencies as a partner systems coach — at AgencyU, and in the Harp Media Method mastermind — teaching founders to scale with Notion, automation, and AI. A few sessions below.

Credentials

Official Notion AmbassadorBuilder of ClientFacingPortalsCertified Relay.app PartnerAgencyU Systems PartnerNotion Settings & Sharing CertifiedZite Certified Partner

What clients say

Founders don't hand over their ops to just anyone.

They did — and they'll tell you why, on camera and on Trustpilot. Every story below is real.

4.2 / 5 · Great6 reviews on Trustpilot

More, in writing — verified on Trustpilot

I was struggling with my internal operations until Julius came to the rescue. He's a magician when it comes to operations and made the way my team works so much easier.
MHMuhameed HuseenNetherlands · via Trustpilot
We had quite a few requirements and although not everything was possible, he came up with smart and effective alternatives. A highly skilled Notion expert and great to work with. Definitely recommend!
JKJort KorzNetherlands · via Trustpilot
Julius is fantastic. He's fast, efficient, and effective and will save you so much time — from setting up your Notion board to helpful tips. He is the MAN.
CECade EstesUnited States · via Trustpilot
For a software with such a steep learning curve and huge potential, Julius made the process much easier to understand my goals and troubleshoot setbacks. Time well spent.
OCOliver CapenerUnited States · via Trustpilot
Juls is unreal at his craft — highly recommend him for anything Notion or systems related!
JAJoshua AbelyUnited States · via Trustpilot
Extremely helpful Notion wizard. 10/10 would highly recommend. 🙌
IWIsaac WerkUnited States · via Trustpilot
Read every review on Trustpilot

Your operations shouldn't depend on heroics.

Book a free systems audit call. We'll map your bottlenecks and show you exactly what to build first — no obligation.

30-day delivery guarantee · Remote · Worldwide